Challenge:

Redesigning a comprehensive line of dairy products to strengthen the brand at the point of sale and expand presence within the Brazilian territory.

Solution:

The new visual identity communicates the brand positioning: “Leite é Tudo”, that means milk is everything. Blue is the color used in most products and helped to build consumers’ loyalty. The products’ benefits and related information now have acquired a more informative and direct tone. Each line’s brand identity was adjusted to the unique codes of each category.