Challenge:

Packaging ideation for Monsta Pops to drive flavour explosion as well as the large size of the product, to drive sales and make the packaging exciting for kids.

 

Solution:

This ideation was conceptual, and did not go into the market.  An interesting fact that we learnt is in order to understand cultural nuances of the local muslim market,

The eyes should not be visible.  The characters were illustrated with hair covering the eyes.