Challenge:

Find  the alternative to traditional tea cans, betting on unusual bright design.

Solution:

As a result, the tea can has become a powerful tool to engage consumers in the emotional world of the brand.¬†Design of new cans involves into the world of happiness and fun. All elements of the product group are shown in the animation style and transformed into animated characters. Many small details and “overflow” of the image from one face to another creates an irresistible desire to twist a tea can in hands.