Challenge:

Update and contemporize the current package design to support the brands premium positioning while increasing shelf standout and legibility.

Solution:

We created a unique, legible new brand identity and label design which highlights the brand name “Rémy V”.  Our strategy was to elevate the importance of the  “V” and make it an  iconic symbol for the brand that could be extended on a variety of brand communications to build awareness.

We chose a pearlized silver foil embossed label which significantly enhances the brand’s premium perception.